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Robert Pollard
Synovate Healthcare

Director, Synovate Healthcare China

Work experience:
Robert began his career in sales with Reckitt & Colman in the UK.  He progressed through line management, training, and sales management into senior marketing in the UK, New Zealand and across Europe with Sanofi, Quintiles and Yamanouchi (Astellas). As a marketer he has launched major brands in the UK including Pentasa and Flomax MR – the latter winning GP Ad of the year.
In 1995 he was appointed General Manager of Isis Research China and set up the first dedicated healthcare market research team in the country. From 1997 to 2000 he was Managing Director of Ogilvy Healthcare China working on MarCom and strategy with OTC and Rx brands.  He rejoined Synovate in early 2000 as Director of China Healthcare operations.
He leads a dedicated team of 70 persons with integrated research, fieldwork and data processing.
He is on the advisory board of Pharma China and a regular contributor in the international press and at conferences on matters healthcare in China
             
Performance:
30 years healthcare industry experience including  14 years on the agency side in China Sales & marketing strategies.  Brand communication and sales force effectiveness. Pricing and messaging Ethical and OTC Pharma, Medical Equipment and other healthcare services (insurance, dental, ophthalmic)